Current: Editor, Research and Media, Godrej DEi Lab | Prev: Yuvaa, Vitamin Stree, The Quint |
Pitch Marketing 30 Under 30, 2022 | Editorial + Marketing |
Selected brand IPs and collaborations which I conceptualised, and worked on editorially.
VITAMIN STREE X UN WOMEN: FIVE STREE TAKES
A video series IP where we where we asked five exceptional young women in all kinds of professional fields on the challenges and joys of being great at what they do. In partnership with UN Women India
VITAMIN STREE X TINDER: STREESWIPES 2020
A video series IP where we explored how dating had changed with the pandemic in 2020. In collaboration with Tinder India.
VITAMIN STREE X INSTAMOJO
A video explainer on women-led entrepreneurship in India, and how its changing the game. In collaboration with Instamojo.
VITAMIN STREE X NETFLIX INDIA: THINGS I WOULD SAY TO MY TEENAGE SELF...
A video series where we interviewed cast of Netflix India's shows like "Masaba Masaba," "Mismatched," and "Class" and asked them what is the one thing they wish their teenage self knew about a variety of issues.
VITAMIN STREE X FI MONEY
A video series where we explored young women's relationship with financial independence, and personal finance. In collaboration with Fi Money.
THE QUINT X META INDIA: ME, THE CHANGE
During the 2019 general elections, a branded campaign to explore the aspirations of the first-time young woman voter. In collaboration with Meta India.